In the five months between the highly-anticipated announcement and her April nuptials, “waity Katie” morphed into “waify Katie," shedding a reported 20 pounds from her already super svelte figure.
Middleton’s willowy appearance raised eyebrows during a visit to Ireland just prior to the big day, and when one woman told the future royal “not to lose any more weight,” she responded off-the-cuff that it was “all part of the plan.”
Middleton is not alone in her widely-reported quest to become an itty bitty bride. Kim Kardashian’s pre-wedding weight loss regime is now under the microscope. One report has her cutting carbs and hiring someone cooking he special weight loss meals. Another has linked her to the “ice cube diet” in an attempt to shed two sizes. Kardashian has also been tweeting about her double daily work-outs, and when a Twitter follower told her she was off to purchase the weight loss supplement QuickTrim, which Kardashian endorses, the reality star responded: “Take some for me! I'm about to start again! Wedding slimdown."
So is the media and Hollywood’s fixation with wedding weight loss encouraging so-called “bride-orexia” with us average civilians?
“When celebrities and pop culture promote women getting thin for their wedding days, of course this impacts the women who follow these stories and encourages a trend of wedding day weight loss,” body image expert Sarah Maria told FOX411’s Pop Tarts column. “There is no denying that there is a cultural trend that women should be as thin as possible on their wedding day to fit into their dress and look their best, but all of this puts undue influence on the appearance of women for wedding day. Although ‘bride-orexia’ might not be a scientific term yet, it is used to refer to women who rapidly lose weight and whose weight falls below a healthy level in preparation for their wedding day. It can be a dangerous situation.”
According to the 2009 Health and Fitness Study conducted by TheKnot.com and WeddingChannel.com, roughly1.7 million American brides each year pledge to whittle their middle before the occasion, with most looking to shed 10 to 20 pounds before they wed.
Hollywood has cashed in on the craze via reality shows like CW’s “Shedding For the Wedding,” which follows nine overweight couples as they attempt to lose their unwanted weight and win a dream wedding. E!’s controversial “Bridalplasty” chronicled engaged women fighting for free plastic surgery ahead of their big day. And WE aired “Bulging Brides” which documented women’s desperate struggle to pop the pounds and “look picture perfect” to walk down the aisle.
Kim and hubby Kris Humphries visited Hansen’s Cakes on July 29 to try forkfuls of Los Angeles’ best cakes. The couple decided to get a ten-tier white cake with chocolate-chip icing and black-and-white decorations for their July 29 wedding. However, a source reveals to Us Magazine that “Kim wants it to resemble Prince William and Duchess Kate’s!”
“It’s going to be royal wedding number two,” says Khloe, whose 2009 wedding was watched by 3.2 million viewers on television. Back in May, OK! Magazine reported that Kim wanted to trump the Royal Wedding. Kim doesn’t see why a royal wedding should get more attention that hers. She sees herself as a bigger celebrity than Kate Middleton. Kim thinks it would probably be the biggest TV wedding of all time.
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